Business Startegy.

Guide to Business Strategy…


Document Overview

What is a Business Strategy?

A business strategy is a plan that sets out where you want your organisation to be in terms of desired future performance. It also identifies what you plan to do to get there.

When developing your strategy it is essential to know the position you are

starting from in terms of current performance levels.

In addition you should consider factors that will influence your ability to

achieve your strategy.




A strategy will typically include the following components:

• Vision – this is a statement of what your organisation ultimately wants to be or become.

• Mission – statements that set out what you are going to do to get there.




Why Should You Have a Strategy?

Having a clearly defined strategy can provide huge benefits for your

organisation. For example you may:

• Strive to achieve advantage over competitors;

• Aim to provide high quality value for money services; or

• Look to make a substantial contribution to society.




Having a clear strategy will give you the opportunity to promote the aims

of your organisation to a wide audience including:

• Customers

• Staff;

• Funders; and

• Other stakeholders.




By involving a wide range of managers and staff this will help you to

create greater ownership and buy-in for your strategy.






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